WARC

WARC provides the largest single source of intelligence for the marketing, advertising, media and research communities worldwide, drawn from more than 40 international sources. These include WARC’s own publications such as Admap as well those of its partners, which include The Advertising Research Foundation, ESOMAR, the Institute of Practitioners in Advertising and many more. Together, they represent an unparalleled body of knowledge on all areas of marketing communications that spans over 45,000 papers, case studies, research reports, news items and summaries, augmented with best practice guides and statistical data.

Useful documents:

Direct to consumer brands (Infographic)

Key Digital Media Articles

WARC Marketers Toolkit 2019 (Infographic)

WARC What we know about Brand Positioning (Infographic)




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